Stop Calling Blind...Know Who to Call and Why
Most agencies can generate prospects. - The difference is what they know before the conversation starts.
TrueLead20 helps your agency prepare for conversations with researched prospect intelligence, business context, and pre-conversation insights designed to help your team get to relevance faster.
TrueLead20 - Built for agencies that want better conversations, not bigger lead lists.
The Real Problem
Most agencies can identify prospects. The challenge begins after the prospect is identified. Who handles the first conversation?
What do they know beforehand? How quickly can they establish relevance?
Too often, sales conversations begin with missing context. Teams spend valuable time uncovering information that could have been understood before the call ever happened. The result isn't necessarily fewer conversations.
It's less productive conversations.
The agencies that consistently create opportunities aren't always talking to different prospects.
They're often entering conversations better prepared.
What is TrueLead20?
TrueLead20 is a Prospect Intelligence Platform built for marketing agencies.
Rather than simply providing contact information, we research and organize prospect intelligence designed to help your team prepare for conversations before they happen.
The goal isn't more data. The goal is better prepared conversations.
Think of it as receiving the research before you make the call.
What Makes TrueLead20 Different?
Human Research
Every opportunity is manually researched by our team based on your agency’s targeting criteria and services.
This ensures we provide you with the most relevant, update to date information contact information on the leads we research and provide to you and your team.
Human Verification
We verify relevance and contact information before delivery — no scraped databases or recycled lists. We provide you with accurate phone numbers and emails in addition to best times to call, etc. Reaching the correct decision maker is crucial and wasting time going down the DM path is not an option.
Pre-Conversation Intelligence
We don’t just collect contact data. Our team researches the business, speaks with decision-makers when possible.
We also gather useful notes about their challenges and marketing needs to help your agency approach conversations more effectively.
Exclusive Delivery... Not a shared list...
Leads researched and verified exclusively for You.
Your opportunities are never shared or resold to multiple agencies. The leads are not "waiting" in a database. We don't begin to research your leads until we know the ICP you require.
Every Opportunity We Research for You Includes Detailed Intelligence:
Decision Maker name | Direct phone number | Email address | Company information | Qualification review | Intent assessment | Business Challenges | Research notes | Pre-Conversation Intelligence (PCI) | Recommended outreach focus
Intent Filtering & Prospect Qualification
Unlike traditional lead providers, we don't rely solely on assumptions or behavioral signals.
When possible, we directly engage businesses during our research process and gather information regarding their current situation, priorities, and potential interest in marketing support.
This allows us to prioritize opportunities showing stronger near-term potential rather than simply matching demographic criteria.
Built for agencies that want better conversations, not bigger lead lists.
Fresh Research - Not database leads. We don't begin researching opportunities
unil after you complete your intake. Every opportunity is researched specifically for your agency.
No recycled databases. No aged contact records. No shared prospect pools.
Why Pre-Call Context (Intelligence) Matters
Two agencies can contact the exact same prospect and have completely different outcomes.
The difference is often not the prospect. It's the preparation.
Imagine entering a conversation already understanding:
• Services the business may be evaluating
• Challenges they may be experiencing
• Potential growth objectives
• Factors influencing decision-making
Instead of spending the first part of the conversation figuring out who the prospect is, your team can focus on establishing relevance and creating a productive discussion.
That's the role of TrueLead20.
TrueLead20 - How it Works
Step 1 - Complete Intake
Tell us your target industries, services, and preferred business criteria.
Step 2 - Research Begins
We manually research with live human interactions and verify businesses aligned with your agency.
Step 3 - PCI Collection
We gather contextual insights to ensure more productive outreach conversations.
Step 4 - Workspace Delivery
Your opportunities are delivered inside an organized client workspace with lead details and research attached.
Start with 20 Better Conversations
Receive 15 exclusive, human-researched opportunities curated specifically for your agency.
Every Prospect Intelligence Profile Includes:
*Decision-maker information
*Verified contact details
*Business overview
*Qualification review
*Research notes
*Identified challenges
*Contextual observations
*Pre-Conversation Intelligence (PCI)
*Suggested outreach angles
*Recommended conversation focus
Carefully researched opportunities at a price that makes sense to try:
20 exclusive intelligence opportunities — $227
The TrueLead20
20 Exclusive Opportunities
Human Researched & Verified
Pre-Conversational Intelligence Included
For Just $227 - Only $11.35 per Opportunity!
Our Commitment to You - The TrueLead20 Guarantee
Our goal is simple: help your agency start better conversations.
If you are unable to generate five live conversations with qualified decision-makers from your delivered opportunities, we will continue researching and providing additional opportunities until you do.
Brian Winston
Founder, SBI Labs
Why We Built TrueLead
TrueLead was created to help agencies spend less time sorting through cold lead lists and more time having productive conversations with qualified businesses.
As part of SBI Labs, our focus is on human research, operational intelligence, and better decision-making systems for modern outreach.
TrueLead applies that philosophy directly to agency prospecting through research, verification, and pre-conversation intelligence designed to help your team approach outreach more strategically.
SBI Labs develops, research and market intelligence systems designed to help small businesses make more informed outreach and growth decisions.
Start Better Outreach Conversations
20exclusive, human-researched, intelligence-based opportunities designed
to help your agency start more productive conversations.
20 Opportunities — $227 | Backed by our TrueLead20 Guarantee
TrueLead20 by SBI Labs | Human-researched opportunities designed for better outreach conversations. | © 2026 SBI Labs